Abstract:
Equity, diversity and inclusion – these 3 words have become an integral part of everyday business at Unilever. The organization lives and breathes the goal of building an equitable society that is filled with diversity and ensures inclusivity. While becoming a beacon and pioneer of these 3 phenomena, Unilever wants to start by building themselves as an equitable workplace where equity implies treating everyone fairly and providing equal access to opportunities, information, and resources, so that everyone can thrive in truly inclusive societies.
Generally, in the context of Bangladesh talent acquisition strategy for any organization is
imbalanced, especially seen in the frontline departments of the FMCG sector. This report
summarizes the attempt of Unilever through an employer branding strategy that brings forward inspiring stories of exemplary undergraduate students through facilitating the talent pipeline to encourage more participation of students in leadership roles and thus, creating leaders of the future.
This report provides a detailed analysis on how Unilever relies upon massive number of
international and regional channels; digital, physical to ensure maximum engagement and eyeball to our employee value proposition. As part of their latest communication strategy, Unilever Bangladesh Limited leverage their focuses on highlighting 4 key areas as their strengths.
As part of facilitating the talent pipeline for Unilever Bangladesh Limited, my internship project was landing the 12th edition of BizMaestros under the newly adopted hybrid modality. BizMaestros is a key avenue to increase our engagement and increases our attractiveness of our employer brand among the students, differentiate ourselves from our competitors and become Employer of Choice and Dream Employer.
A detailed analysis has been conducted as to how BizMaestros provides an experiential learning experience to the students across campuses of the country and how this flagship program is supporting Unilever on its mission to upskill the youth of this country by 2030.
Description:
Supervised by
Ms. Naznin Akther
Assistant Professor,
Department of Business and Technology Management,
Islamic University of Technology (IUT),
Board Bazar, Gazipur-1704. Bangladesh.
This report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Business and Technology Management, 2022.
