Abstract:
An internship is a program that allows a student to get their first taste of corporate life. I got the
opportunity as an intern to the WALTON group's MARCEL distribution network. I completed
my report on the MARCEL distributor network's sales.
This report is based on my three-month internship at the MARCEL distribution network, which
gave me the opportunity to learn about the real-world operations of a business consulting
organization. MARCEL manufactures dynamic electrics and electronics. MARCEL is a
subsidiary of the WALTON group, which was founded in 1977 by S.M Nurul Alam Rezvi under
the R.B Group (Rezvi and Brothers). Currently, it is the leading group in Bangladesh’s Electric
and Electronic sector. MARCEL is the new parallel brand of the WALTON group. It was
established in the year 2006. Soon after the establishment, MARCEL began to make a place in
the market. In just a few years it beat many well-known companies in Bangladesh in the
refrigerator sector and showed great potential in TV, AC, and Home Appliance products.
MARCEL had its ups and downs but now it is in its growth phase. The turning point of
MARCEL occurred in 2017 but after that, due to the pandemic it has to face some hardships but
it did not take much time to regain its sales amount.
Description:
Supervised by
Naznin Akther,
Assistant Professor,
Department
of Business and Technology Management,
Islamic University of Technology,
Board Bazar, Gazipur-1704. Bangladesh.
This report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Business and Technology Management, 2022.
