Product Management & Its Activities

Abstract

This report contains the experience of my internship period during the time of October 12, 2021 to January 11, 2022. This report starts off with the history and background of ShopUp. ShopUp was initially founded by Afeef Zubair Zaman, Siffat Sarwar & Ataur Rahim Chowdhury. ShopUp with the mission of providing B2B supports to small SMEs with the help of technology has come so far and is now valued at around $137M. ShopUp currently is one of the largest growing companies in the country & one of the main contributors to the local economy. ShopUp aims to become a Unicorn with a valuation of more $1B in the upcoming future.

Even though ShopUp from the outside mainly looks like an E-Commerce platform but the operations are way beyond it. ShopUp offers technological solutions to distribution channels & thus creating a huge impact on the root level. The technical products include Soho App, Mokam, SR Partner app, etc. For a country in which half of the population lives way below the poverty line, making products as such is very much difficult let alone the adoption. But thanks to immense dedicated employees ShopUp is becoming a success in this sector. The metrics of success and its achievements will also be defined in this report.

ShopUp has several different departments as will be described in the report along with several business units. Each one of the employees is assigned tasks in one of these BUs and departments. During the course of my internship period, I was assigned to Mokam & Baki as a product management intern. The basic concepts of product management learned throughout the course of my internship period are described in the report. I was mainly responsible for the development & adoption of a project called “Teka”. But throughout the course of my internship, I have been also involved in other projects as well. The report mainly contains my learnings and activities in the Teka project and briefly discusses my overall recurring tasks.

My learnings and opportunities revolve around product management & development mostly. Also, to manage stakeholder expectations. However, an in-detailed description of my learnings and opportunities along merging it with theoretical knowledge.