Project Management Activities of Daraz Live

Abstract

The overall experiences of communicating with sellers, knowing their issues, maintaining relationships with stakeholders, and managing the overall project management have been described and decorated in this internship report. I have included the breakdown of operations also since it was vital part of my internship activities at Daraz Bangladesh Limited. Daraz Bangladesh Limited, widely known as ‘Daraz’ was founded by Rocket Company in 2012. Since its inception, it has increased its business operations to different regions of the world. After predicting huge business growth opportunity, Daraz entered the Bangladesh e-commerce market in 2013 with the mission of developing habits of using e-commerce in day-to-day life of people. Daraz now dominates the market with 75% market share of the overall e-commerce market. With access to over 5 million customers, Daraz has increased their opportunity of growth by connecting 500 brands and 30000 marketplace sellers till now. Daraz has increased their service lines for customers following different aspects. Daraz Live is the latest addition to that. I have worked as an intern in this project where I trained and mentored the marketplace sellers to be associated with the live platform and grow their business through self-branding and more connectivity to the customers. I also organized live programs for the sellers who are from diversified ranges of categories and evaluated the performance for future growth of the newly introduced platform. My internship at Daraz Bangladesh Limited has helped me to get the real-life implications of the theoretical studies and strengthen my communication, persuasion and leadership skills to get a competitive advantage in the job sector of Bangladesh.