Supply Chain Management Practices of FMCG: In Akij Food & Beverage Ltd. (AFBL), Akij Venture Limited (AVL)

Abstract

Supply chain management, particularly Procurement (Proactive Purchasing), is a significant challenge in many sectors, as organizations such as Akij Food and Beverage Ltd. recognize the value of developing integrated relationships with their suppliers and consumers. Managing the supply chain as an FMCG (Fast Moving Consumer Goods) firm has become a technique of boosting competitiveness by minimizing unpredictability and improving service. One aspect of successfully managing the supply chain is understanding a company's logistical strategies and practices. The food and beverage industry has a significant impact on our economy because people consume the items on a regular basis; this consumption is not impulsive; it is a primary purchase. Directly or indirectly, the FMCG industry is dependent on client responsiveness. As a result, food and beverage goods, as well as supply chain management processes, should be updated and systemized to smooth this expanding market. As part of my internship, I chose supply chain management practices in the FMCG industry: a case study of Akij Food & Beverage, Akij Venture Ltd. This industry has 20 prominent brands such as Fuitika, Aafi, Mojo, Cleamon, Twing, SPEED, Houston, Farm Fresh, Shake, SPA Drinking Water, and others, and has created numerous job opportunities to support the overall economy. I intern in this firm for three months and examined overall organizational behavior, manufacturing procedures, and supply chain management. Based on this observation, I must recognize not only production but also a good strategic fit for supply chain management in order to meet the goals of the organization. To prepare this report, I spoke with officials and workers about production and supply chain management practices. Primary and secondary data assist me in compiling actual facts. Part difficulties were encountered due to the fact that some of the data is very secret for the firm. I tried to keep the data as close to the real spectrum as possible. I have provided a brief theoretical foundation for understanding supply chain management using a centrally stored data source known as ERP (Enterprise Resource Planning) and the relevance of this business in our country's competitive marketplaces. This report reflects the major roles of AFBL's supply chain management procedures. To improve supply chain management practices, I have provided recommendations that will be effective for this industry.