A study on the relationship between driver’s characteristics and information displayed in variable message sign (VMS)

Abstract

A good communication system is the pre-requisite condition for the development of a country. For the last few years, VMS has become an important part of the communication system of the developed country. VMS is not only an issue which is related to the transportation system but also has influence on many social indicators or development. Bangladesh is a developing country having large population. Its communication system is being improved day by day. For why some works on VMS are being done but it is very small in number. Perhaps due to its intuitive appeal, few studies have been conducted to examine the impact of this VMS on communication system. The purpose of this study is to investigate the relationship between driver’s characteristics and information displayed in variable message sign (VMS). The study was done in Dhaka city, the capital of Bangladesh. A questionnaire survey was conducted to find out drivers different characteristics and their choice of different message type. Using Multinomial Logit Model the survey result was analyzed. From the study we find that, different types of characteristics of the drivers like personal characteristics, driving and accident experience has significant effect on their choice of message. The study will help the policy makers to implement VMS effectively and to ensure the optimum use of VMS.